Inspired by one of 2017’s raging action heist films “Baby Driver.” Vinyl Drift is a channel branding project that aimed to celebrate the classic means of film making and the efforts that accompany some of the best action heist film’s most skillfully crafted car chase sequences.

In the creation of Vinyl Drift our brief included creating channel branding, logo design, channel idents, and bumpers, play in and out templates as well as an animated bug.

Drawing inspiration from the eccentric 90’s era and making use of it's bold neon colors and trendy geometric shapes. The Vinyl Drift channel captures the image of ambassador for legendary classic action heist films such as The Italian Job, Drive, The Blues Brothers, and Baby Driver. Showcasing the makings of, interviews, behind the scenes and bloopers.